Adventures Email Campaign
2022–Present · San Diego Zoo Wildlife Alliance Adventures · UX Designer
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Redesigned a long-running SDZWA email campaign that lacked engagement and visual impact. Developed a modern layout, reusable modular templates, and stronger brand alignment. Continue to lead design and production, establishing a lasting internal standard for email quality, consistency, and performance.
Challenge
The previous campaign design lacked clarity, brand alignment, and visual hierarchy, which reduced user engagement and made content updates time-consuming for the team.
Solutions & Outcomes
Introduced layouts with clearer calls to action, improved readability, and consistent visual structure. Developed reusable templates that cut production time and elevated overall campaign quality. The redesign set a new internal benchmark and provided a scalable foundation for future email communications.
Design and content production documentation and specs.